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Why We’re Still Buying Books and Vinyl in 2025

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  ...and why it’s actually smarter than ever I read a few articles this week as I fell into a rabbit hole searching for release dates, and now I can’t stop thinking about why people, us included, are all so drawn back to physical stuff. Actual books. Vinyl. The tactile. Real things we can hold. There’s real science behind this. First up, reading comprehension. Studies show that people absorb way more information from paper than from screens; like up to six or eight times better comprehension when reading prints over e-readers or screens. Almost all quality studies point the same way: your brain remembers more from paper. Also, handing someone a physical book reduces stress. A classic study from the University of Sussex found reading just six minutes of anything you enjoy can lower stress by 68%. Better than music, better than tea or a stroll. Slows your heart rate, eases your muscles. Not woo woo either..  actual science.   Then there’s vinyl. Here's a stat I cou...